The hardest thing about AI is people.

But they are also the only thing that really matters.

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Quartz Labs
is a human-centred, AI-powered
innovation un-consultancy.

We combine our passion
for AI and people to help you get innovation and product right.

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AI can be different.

We believe that innovation thrives at the intersection of
human creativity and artificial intelligence.

We believe that technology should amplify your team's potential, not replace their purpose.

We believe that sustainable advantage comes from building systems where AI and human ingenuity reinforce each other.

We believe that the future belongs to organizations that master this balance—and we're here to help you become one of them.

We design tailored processes,
We craft custom tools.

We are team of strategic consultants who build tools to integrate our insights into the work our clients are doing everyday.

Helping you establish the innovation process that will give your company lasting competitive advantage.

The goal:

Services
that we enhance with products

Products that we strategically embed

We Work With You

Our experts embed with your teams to understand your challenges, map your current workflows, and define where technology can unlock speed, cost savings, or new insights.

We Deliver & Embed

We Build Custom Tools

We design AI-powered tools — from opportunity-mapping dashboards to always-on synthetic customer panels — that fit your exact processes, datasets, and goals.

The tools we build are yours to own, embedded directly into your day-to-day work, so your teams can work faster, validate smarter, and innovate with confidence.

We do this by using three toolkits:

Behavior design to understand people’s needs and behavioral patterns

Generative AI to augment processes and supercharge creativity

Org design to drive effective organizational change

We support innovators and leaders with three main activities, and we do them really well.

01. Augmented innovation process

Double your innovation output with half the resources. Our AI-powered approach transforms how your team creates, tests, and delivers breakthrough concepts.

02. AI-powered insights engine

Discover crucial market and customer insights at unprecedented speed. Human-curated intelligence with AI scale and accessibility.

03. AI-proof strategy

Navigate both business and technology landscapes with confidence. We develop practical roadmaps that align your core strategy with emerging AI capabilities for sustainable advantage.