Notes from the lab.
Field notes on human-led, AI-powered innovation: what we are building, what we are learning, and where it is all heading.
Qmarkets Alternatives Compared for 2026
Qmarkets alternatives compared on time to live, price model, depth in your constraints and who does the work. Feature table of Qmarkets, ITONICS, Brightidea, Viima and The BOX, and where Qmarkets still wins.
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ITONICS Alternatives for Mid-Market Teams
ITONICS alternatives compared on time to live, price model, depth in your constraints and who does the work. Feature-by-feature table of ITONICS, Qmarkets, Brightidea, Viima and The BOX.
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From Climate Crisis to Coffee Innovation: How Constraints Drive the Industry's Most Valuable Breakthroughs
Climate loss, record prices, a $452M R&D gap and 18M tonnes of waste are fueling coffee's most valuable innovations — how constraints drive the breakthroughs.
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Why the Tighter the Box, the Better the Ideas
Constraints don't kill creativity — they channel it. The research behind constraint-driven innovation, the four walls of The BOX framework, and where generative AI fits in.
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Digital Twins vs Synthetic Users vs Synthetic Data: The Complete Guide to AI-Powered Customer Research (2025)
Digital twins, synthetic users, synthetic data and AI personas — what each method actually does, where the research shows it works, and how to choose the right AI-powered customer research approach.
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When Your Data Talks Back: The Socratic Approach to Qualitative Research
Stop extracting insights from static reports. Treat qualitative data as a conversation partner — a Socratic, AI-powered method for deeper, more authentic research.
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The Four Hidden Roles AI Should Play in Your Innovation Process
The smartest teams do not use AI to replace people. Four roles — organizational memory, the crazy junior, neutral moderator and persona simulator — that amplify human innovation.
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Beyond Research: When Customer Insights Become Part of Your Team's DNA
Research decks get archived and forgotten. The Mirror turns deep qualitative research into living, AI-powered digital doubles your team can question any day.
Read article →The Challenges of Enterprise-Level AI Implementation: When Enthusiasm Met Reality
Why enterprise GenAI rollouts stalled after the 2023 hype — organizational readiness, integration, training, culture and AI maturity — and how to fix the human side of adoption.
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What is Human-Centered AI
Human-centered AI starts with humility and empathy. Our guiding principles — Kaizen, joy and mastery, and marginal labor productivity — for an AI transformation that serves people.
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Creative Chimeras and Evolved Antennas: Can LLMs be Creative?
Can large language models actually be creative, or just remix their training data? A response to Francois Chollet on creativity, recombination and emergent concepts in LLMs.
Read article →Generative AI and the Future of Problem-Solving
How thinking machines will change problem-solving — three value levers (efficiency, variability and ubiquity) and the path toward autonomous, end-to-end innovation.
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