Customers
How teams run innovation on The BOX
The teams that get the most out of The BOX have one thing in common: they were tired of innovation that generated ideas and stalled on everything after. These are the ways they use it.
Packaging · stage-gated execution
WestRock runs its pipeline on The BOX
WestRock runs stage-gated execution on The BOX across its innovation pipeline. Packaging is a category with hard physical constraints, real unit economics and long horizons, the setting where a constraint-first system earns its keep. Stage gates run on WestRock's own governance, so the structure holds without adding an admin layer on top of the R&D team.
“Every time I see this I can't believe it's real.”
Food & beverage · AI-first innovation
A top coffee company
A top coffee company runs its opportunity scouting and ideation on The BOX, building an AI-first innovation function rather than bolting AI onto the old process. Always-on monitoring surfaces category shifts early; constraint-aware development turns them into concepts the business can actually make.
Food & beverage · full-year deployment
A heritage confectionery house
A heritage Italian confectionery house deployed The BOX across a full year, using it as the backbone of its NPD process rather than a point tool. Two-hundred-plus years of category knowledge, connected to an AI that develops against the constraints that actually govern the line.
What they have in common
None of these teams bought an ideation tool. They bought a way to run the whole process, from signal to shelf, on one system that knows their constraints. That's the pattern.
The most useful proof is on your own problem
Book a demo and we'll run The BOX against a challenge you're sitting with right now.