New product development software
NPD software that covers the whole arc
Most NPD software is a system of record: it stores your formulations, tracks your specs, manages compliance. What it doesn't do is help you decide what to develop, or prove the concept before you commit the line. The BOX covers the front of new product development that PLM leaves empty.
The whole NPD process on one system
New product development loses most of its time between stages: the re-keying, the status-chasing, the concept that stalls after the workshop. The BOX runs the whole process on one system with one shared context: spot the opportunity, develop the concept against your real constraints, prove it on digital twins of your customers, then ship it through stage gates configured around the governance you already run. Nothing gets re-entered, and nothing falls off the map.
The modules you'll use
Opportunity → concept → proof → launch
Switch on what you need. Each module works standalone or together.
Always-on monitoring flags product-development openings early, scored against what you're positioned to build.
Constraint-aware opportunity framing and AI-coached ideation, so concepts are born feasible.
Pressure-test pricing, claim and positioning on synthetic versions of your real customers before you spend.
Stage gates configured around your existing governance. Nothing stalls once the kickoff workshop ends.
Lightweight reviews that assemble from data the platform already holds, with no deck built the night before.
One dashboard across every project, stage and business unit — where things are, what they're worth, what to push.
Works with what you have
The BOX sits in front of your PLM, and it doesn't rip it out
PLM manages formulation, specs and compliance, and tools like Trace One and Centric do that well. The BOX handles the decision and development side: what to build, whether it's worth it, and moving it through gates, then hands clean, structured concepts to the system that manages the downstream detail. You keep your PLM; you fill the empty front of the funnel.
Human at the centre
The hardest thing about AI is people
Most AI-for-NPD projects fail on adoption, not technology. We pair AI with a real understanding of how organisations resist change. The BOX keeps your people in control of every decision agents do the heavy lifting, your team keeps the judgment and the sign-off. The leverage is ours; the decisions stay yours.
Why teams choose The BOX
Faster NPD, because there are fewer handoffs
The BOX
- Decides and proves what to build, front to back
- One system, one context: nothing re-keyed
- Stage gates on your governance, not a template
- Live in days as SaaS, or custom-built around you
- Training and coaching included
PLM / point tools
- Manages formulation once you already know what to build
- Work re-entered across disconnected systems
- Your process bent to fit the software
- Long implementation cycles
- Adoption left to you
Configurable, and yours
Deploy in days, or have it built around you
Every module works standalone or together. Switch on the ones you need as configurable SaaS and go live in days, or have any module custom-built around your process, your data and your stack. The BOX bends to how you already work. Ultimately, we build the system around you.
We don't hand you a tool and walk away
Every deployment comes with training and coaching
Getting people to trust AI and stay in control is the hard part. Every deployment includes hands-on training, coaching and adoption programmes: ways of working that stick, so The BOX becomes how your team runs NPD, not another login they forget.
ISO 27001:2022Information security
SOC 2 Type IISecurity & availability
GDPREU data protectionProof
WestRock runs stage-gated execution on The BOX across its pipeline. A top coffee company runs its scouting and ideation on it; a heritage confectionery house deployed it across a full year.
Questions
Is The BOX a PLM?
No. PLM manages formulations, specs and compliance. The BOX manages the decision and development side: what to build, whether it's worth it, and moving it through stage gates, then hands off to PLM.
How does The BOX speed up new product development?
By removing handoffs. Monitoring, ideation, proving and stage-gate execution share one system and one context, so time isn't lost re-entering or losing work between stages.
Does it support stage gates?
Yes, configured around your existing governance, with reviews that assemble from data the platform already holds.
SaaS or custom?
Both. Go live in days on configurable SaaS, or have modules custom-built around your process and stack. Deployment includes training and coaching either way.
Is our data secure?
Yes. ISO 27001:2022 and SOC 2 Type II assured, GDPR-compliant, hosted in the EU. Your data is never used to train anyone else's model.
Run your whole NPD process on one system
Book a demo and we'll walk your pipeline, signal to shelf.