Industries · CPG & FMCG

Industries · CPG & FMCG

AI for CPG & FMCG innovation

CPG has a scale problem mid-size categories don't. Innovation happens in a dozen places at once, each business unit runs its own process, and nobody has a single view of the pipeline. So bets get duplicated, weak concepts survive because no one's comparing them, and the portfolio drifts. The BOX gives you the shared system and the shared context underneath it.

Book a demoPortfolio management
A shelf line-up of household CPG products
Two technicians reviewing output on a canning production line

What we hear

The pains from CPG & FMCG teams

No single portfolio view: every BU tracks differentlyDuplicated effort chasing the same trendRetailer and private-label pressureInnovation ROI that's hard to prove

How The BOX helps

Run innovation as a portfolio

One portfolio view spans every opportunity, stage and business unit: what's live, what it's worth, what to push. Because monitoring, development and execution share one context, a signal found in one unit is visible to all of them, and duplicate bets surface before they're funded twice. Every concept carries a business case, so the portfolio can be ranked on evidence rather than on who presents best. And stage gates run on your existing governance, at the scale a large organisation needs.

The modules you'll use

One system across every business unit

Radar

Category shifts flagged early and shared across every BU, so nobody chases the same trend twice.

Opportunity spaces

White space surfaced against your portfolio and constraints, not in isolation.

Enrichment + evaluation

A business case on every concept, so the portfolio ranks on evidence.

Digital twins

Read price and positioning early, before scaling a bet across markets.

Project tracking

Stage gates on your governance, at organisation scale.

Portfolio management

One dashboard across every opportunity, stage and BU.

Human at the centre

The hardest thing about AI is people

Most AI-for-innovation projects fail on adoption, not technology, and at CPG scale, adoption across a dozen teams is the whole game. The BOX keeps your people in control: agents do the heavy lifting, your teams keep the judgment and the sign-off. The leverage is ours; the decisions stay yours.

Humagentic: teams and AI agents across business units.

The wedge

Agentic AI in CPG innovation

Most large manufacturers plan to invest in agentic AI within the year, and CPG is squarely in that wave. The risk at scale is agents running loose across a big organisation with no shared ground truth. The BOX avoids that by anchoring every agent to one context layer: your constraints, your rules, your portfolio, so agentic work stays coordinated instead of fragmenting further. Speed with a single source of truth, not twelve.

Take the AI maturity assessment →

Why teams choose The BOX

One source of truth beats twelve dashboards

The BOX

  • One portfolio view across every BU
  • Signals shared, duplicate bets surfaced early
  • Every agent anchored to one context layer
  • Live in days as SaaS, or custom-built around you
  • Training and coaching included

Disconnected point tools

  • Every unit tracks differently; leadership stitches slides
  • Duplicated effort nobody catches
  • Agents fragmenting an already-fragmented org
  • Long rollout; process bent to the tool
  • Adoption left to you

Configurable, and yours

Deploy in days, or have it built around you

Every module works standalone or together. Roll out configurable SaaS to one BU in days and scale across the portfolio, or have modules custom-built around your process, your data and your stack. Ultimately, we build the system around you.

Onboarding, coaching and ways-of-working that stick.

We don't hand you a tool and walk away

Every deployment comes with training and coaching

At CPG scale, adoption is the deliverable. Every deployment includes hands-on training, coaching and adoption programmes across teams, so The BOX becomes how the organisation innovates.

Enterprise-grade from day one.Your data stays yours, and we never train anyone else's model on it.
ISO 27001ISO 27001:2022Information security
AICPA SOC 2SOC 2 Type IISecurity & availability
GDPRGDPREU data protection

Proof

WestRock runs stage-gated execution across its pipeline on The BOX. A top coffee company runs its scouting and ideation on it.

See customer stories →

Questions

Can The BOX handle a multi-BU portfolio?

Yes. The portfolio view spans every business unit, stage and opportunity in one dashboard, on a shared context layer.

How does it prove innovation ROI?

Every concept carries a structured business case, and portfolio management attributes value and stage across the pipeline, so ROI is visible rather than reconstructed from slides.

Does it replace our existing stage-gate governance?

No. It configures around the governance you already run, at organisation scale.

SaaS or custom?

Both. Roll out configurable SaaS or have modules custom-built around your process. Deployment includes training and coaching.

Is our data secure?

Yes. ISO 27001:2022 and SOC 2 Type II assured, GDPR-compliant, hosted in the EU.

One system across the portfolio

Book a demo and see portfolio management on your categories.

Book a demoOther industries